New journalistic style as a consequence of social media and digital ecosystem

The new communication platform brings new opportunities to journalists in two ways: it shortens the distance to readers and it also provides to journalists the resources to amplify the impact of their reports. As Salaverría (2005: 67) says, “it gives the opportunity to multiply speech itineraries, thanks to hypertext. It enables them to strengthen the relationship with readers, through interactivity. It empowers them to enrich the expressive possibilities of the messages, thanks to multimedia”.

Multimedia as well as multiplatform is now as integral a part of journalism as if it were part of its DNA. It does not matter where the user is, they have access to the content everywhere. At the same time this content is not only based on text and a couple of photos, it also has several multimedia resources such as video, audio, maps and links for sharing content on social media. Hermida et al. (2012: 821) point out users’ preferences: “For now, audiences prefer to receive news and links from family and friends rather than from journalists. But this may change as people become more used to the idea of ‘liking’ a news organization on Facebook or following a journalist on Twitter”.

By using multimedia resources and having presence on as many platforms as possible, the mainstream media tries to engage with their audience (Beckett and Mansell, 2008; Hermida and Mellado, 2020; Lee et al. 2017; López-Rabadán and Mellado, 2019). In this environment being on several platforms means two things: on the one hand, being on social networks and on the other hand, providing users with the chance to have access to their digital edition on any Internet capable electronic device. To be successful in such a task, news corporations encourage their journalists to tell their stories through the use of multimedia resources (compatible with all platforms) and to share it on social media. The fact that “increasingly, journalism is visual and textual at the same time, integrating video sources in online news articles and extending television news into second screens and interactive documentary which offer related textual sources” (Van der Haak et al., 2012: 2931) is changing the journalistic narrative. In fact, according to Becket and Mansell (2008), the news process itself has changed from “a linear to a networked process”, where there is a continuous exchange of information. These changes are particularly evident in three aspects: adaptation of journalistic language, multiplatform and narrative within digital journalism. In this paper it will be seen all these changes.

Palabras clave

digital journalism journalism journalists media social media


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Casandra López Marcos

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